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What Is “Niche Journalism”?

Niche journalism is the practice of focusing on topics that are of interest to a specific audience.

Niche journalism is often used in conjunction with other forms of media and marketing, such as niche marketing and niche advertising. The purpose of these efforts is to reach more targeted audiences with information that they can use to make better decisions about their lives, such as where to live or what career path to pursue.

In many cases, niche journalism is based on geographic location. For example, someone who lives in California may not be interested in reading about what’s happening in New York City unless there is some connection between the two cities. In this case, it might be helpful for the writer to focus on issues affecting an area within California or even just one city within California.

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Last modified: September 24, 2022

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